Zhonghua Xiancao Garden

Integrated development of primary, secondary and tertiary industries

Assist in the construction of rural revitalization

Inheriting the essence of Chinese culture

Deep integration of agriculture, culture, commerce and travel

Imitation of wild cultivation of traditional Chinese medicinal materials

Contribute to the construction of a healthy China

Building livable, business friendly, and beautiful rural areas

Comprehensively promote rural revitalization

Company Profile

Zhonghua Xiancao Garden is located in Mingyue Mountain Rural Revitalization Demonstration Belt, Chengbei Village, Xinmin Town, Dianjiang County, Chongqing. It covers an area of over a thousand acres and integrates medical, nursing, pharmaceutical, tourism, and education services. It is a compound industrial park that integrates agriculture, culture, commerce, and tourism development

The company implements an innovation driven development strategy that integrates the primary, secondary, and tertiary industries. It develops the cultivation of traditional Chinese medicinal materials, processing of nutritious food with medicinal and edible properties, study tours, and travel for health and wellness. It is the first large-scale health industry park in Southwest China that integrates the tertiary industries for innovative development

The company actively fulfills its corporate social responsibility, fully leverages the advantages of platforms such as fields, workshops, experience rooms, entrepreneurial spaces, and live streaming rooms, implements the "company+village collective economic organization+farmers" income growth model, creates new job opportunities, drives farmers' income growth, and continuously injects new vitality and momentum into the comprehensive promotion of rural revitalization

Since its establishment, the company has successively won honors such as Chongqing Enterprise Innovation Award, Chongqing Precious Traditional Chinese Medicine Expert Courtyard, Chongqing Mass Innovation Space, Chongqing Traditional Chinese Medicine Culture Propaganda and Education Base, Chongqing Study Tour Demonstration Base, Chongqing Primary and Secondary School Social Practice Education Base, Chongqing Science Popularization Base, and National 3A Traditional Chinese Medicine Cultural Tourism Zone

Vision and Mission

Inheriting Chinese medicine, promoting health culture, integrating the vitality of the tertiary industry, and assisting rural revitalization

Mission

Based on the cultivation of high-quality Chinese medicinal herbs, integrating the development of secondary and tertiary industries, promoting traditional Chinese medicine culture, providing high-quality services and characteristic products, and contributing to the construction of beautiful countryside and the promotion of a healthy China

Development History

2025年

3月

Awarded the honorary title of Excellent Private Enterprise in Dianjiang County

2024

Oct.

Expand the construction of wild simulated planting areas for traditional Chinese medicinal materials

Jun.

Implement the construction of a Traditional Chinese Medicine Culture Museum

May

Complete the construction of the integrated development project of the medicinal and edible industries

2023

Dec.

Complete the pilot construction of standardized integrated agricultural, cultural, and tourism services

Sep.

Awarded the Chongqing Enterprise Innovation Award

Apr.

Awarded the title of Chongqing Agricultural Industrialization City level Leading Enterprise

Jan.

Upgrade and transform the domestication seedbed of Dendrobium officinale

2022

Nov.

Construction of labor employment assistance workshop completed

Sep.

Completed the construction of a food processing workshop for medicinal and edible products

Apr.

Construction of agricultural and sideline product sales assistance live broadcast room completed

2021

Sep.

Awarded the title of Chongqing Overseas Chinese Home

Jan.

Complete the company's five-year industrial development plan

2020

Dec.

Successfully awarded as a 3A level tourist attraction in China

2019

Jun.

Establishing a cooperative relationship between the Institute of Biotechnology of the Chinese Academy of Sciences and the enterprise

Jan.

Establish a cooperative relationship with Huangcaoshan Base in Changshou District, Chongqing for the cultivation of Dendrobium officinale

2018

Dec.

Awarded the title of Chongqing Primary and Secondary School Social Practice Education Base

Jul.

Establishing a school enterprise cooperation relationship with Chongqing University of Posts and Telecommunications

Jun.

Awarded the Chongqing Study Tour Demonstration Base

May

Awarded the title of Chongqing Traditional Chinese Medicine Culture Promotion and Education Base

Feb.

Establishing a hospital enterprise cooperation relationship with Dianjiang County Traditional Chinese Medicine Hospital in Chongqing

Jan.

Obtained certification for organic products of Dendrobium officinale

2017

Dec.

Establish a cooperative relationship with the Taxus chinensis base in Banan District, Chongqing for the cultivation of Dendrobium officinale

Jul.

Complete the construction of a labor practice experience area

May

Complete the construction of the local museum

Feb.

Construction of DIY Handicraft Experience Hall Completed

Jan.

Obtained organic conversion certification for Dendrobium officinale

2016

Jul.

Complete the construction of Guoyitang Clinic and prepare for talent development

Jun.

Establishing a school enterprise cooperation relationship with Chongqing Industrial Vocational and Technical College

Mar.

Awarded the title of 2015 Consumer Rights Protection and Integrity Unit

2015

Nov.

Won the first batch of co creation spaces in Chongqing

Oct.

Awarded the title of Chongqing Precious Traditional Chinese Medicine Science and Technology Expert Courtyard

Jun.

Completed the construction of a medicinal botanical garden

Feb.

Complete the construction of the Traditional Chinese Medicine Culture Exhibition Hall

2014

Oct.

Establish a cooperative relationship with Chongqing Institute of Traditional Chinese Medicine

Aug.

Construction of a wild cultivation base for Dendrobium officinale has been completed

Jul.

The company has been awarded the title of Chongqing Contract abiding and Creditworthy Enterprise

May

Construction of Dendrobium officinale tissue culture workshop completed

Mar.

Construction of tourist reception center and office building completed

2013

Oct.

Construction of domestication greenhouse for Dendrobium officinale completed

Aug.

Establishment of the company, transfer of land, implementation of planning

Quality first

Starting from the source of cultivation, strictly following the scientific and standardized planting process to ensure the excellent quality of traditional Chinese medicine

Innovation-driven development

Actively exploring new applications and methods of traditional Chinese medicine in the fields of disease prevention and health management

Continuously developing innovative products and services to enhance the company's core competitiveness

Be brave to try new business models and management concepts, and promote the continuous deepening of the integration of primary, secondary, and tertiary industries

Ecological harmony

Pay attention to the harmonious coexistence between enterprise development and ecological environment

Respect nature, adopt green and sustainable development methods, protect the rural ecological environment, and strive to achieve the unity of economy, society, and ecology

Serve the society

Taking it as our responsibility to promote rural revitalization, we aim to develop the traditional Chinese medicine industry, drive local farmers to increase their income and become prosperous, and promote rural economic development

Actively spreading the concept of health, contributing to improving the health level of the general public and building a healthy China

Business Introduction

Medicinal and nutritious food with the homologous

According to the theory of the homologous of Chinese medicine and food, the company develops and produces nutritional food with the homologous of medicine and food, including Dendrobium officinale powder, Dendrobium officinale flower, Dendrobium officinale Mantou, Dendrobium officinale noodles and other nutritional food

Dendrobium officinale powder

The Dendrobium officinale grown according to organic standards through authentic mother plants, wild nurturing, and other methods has superior indicators compared to other Dendrobium species, and is processed into powder form by professional equipment for easier consumption

Fresh Dendrobium officinale strips

Using the unique climate environment of Mingyue Mountain, the Dendrobium officinale grown in a simulated wild planting method has a rich gelatinous texture and a mellow taste

Mantou with Dendrobium officinale

A nutritious staple food made from fresh juice of Dendrobium officinale, refined using traditional production techniques and modern manufacturing technology. It does not contain any preservatives and is a medicinal and edible health food suitable for all ages

Noodles with Dendrobium officinale

Study Tourism

As one of the first batch of "Chongqing Study Tour Demonstration Bases", the company relies on the Mingyue Mountain Agricultural, Cultural and Tourism Integration Demonstration Belt in Dianjiang County, and utilizes its unique traditional Chinese medicine cultural advantages to carry out traditional Chinese medicine cultural and health study tours. In December 2020, it was successfully awarded the national AAA level tourist attraction with traditional Chinese medicine culture as the theme

By conducting research tours, tourists can learn about Chinese herbal medicine, experience food and medicine from the same source, make Chinese herbal sachets, and plant Chinese herbal medicine. They can experience traditional Chinese medicine culture, enhance their confidence in national culture, and improve their health literacy. With an annual reception of over 100000 tourists and a comprehensive income exceeding 10 million, we aim to achieve a deep integration of agriculture, culture, and tourism development

Promote traditional Chinese medicine culture

Inheriting knowledge of traditional Chinese medicine culture

Science popularization of Chinese herbal medicine

Introduce the characteristics of traditional Chinese herbal medicine
Enhance the sense of identification with traditional medicine

Fingertip intangible cultural heritage

Making traditional Chinese medicine sachets, mugwort sticks, essential oil soaps and other treasures of Chinese culture
Experience the charm of China's intangible cultural heritage

DIY of Nutritious Food with homology of Medicine and Food

Explore and inherit the essence of traditional Chinese medicine culture
Immersive experience of cross-border innovation in traditional Chinese medicine culture

Practice of planting Chinese herbal medicine

Experience the charm of excellent traditional Chinese culture in practice

Inherit and promote agricultural culture

Inherit and carry forward the fine traditional humanistic spirit of China
Maintain the harmonious development of production, ecology, and daily life

Cooking Practice

The growing of rice and of grain think on whenever you dine
Half thread, half thread, constantly thinking about the difficulties of material resources

Research Lecture

Corresponding to travel and education, integrating knowledge with action

Team building game

Strengthening the Fitness Heart through Laughter and Laughter

Catering and accommodation

The company relies on the village collective economy, integrates advantageous resources, and explores and extends distinctive catering and accommodation industries

Food Specialties

Elegant and comfortable environment, providing you with high-quality dining services

Featured accommodation

Find a peaceful harbor amidst busy life

Convalesce

The company has hired renowned traditional Chinese medicine practitioners from Chongqing to settle in year-round and carry out activities such as disease prevention, traditional Chinese medicine diagnosis and treatment, traditional Chinese medicine health preservation, and traditional Chinese medicine health care for middle-aged and elderly friends. They are highly welcomed by middle-aged and elderly friends and contribute to promoting healthy rural areas

Famous Traditional Chinese Medicine Diagnosis and Treatment

Enhance the public's health level and contribute to the construction of a healthy China